Tim Hortons® Smile Cookie Campaign is Back!

Tim Hortons Smile Cookie Campaign is back supporting charities in communities coast-to-coast, including the Georgian Triangle Humane Society (GTHS) and Hospice Georgian Triangle – two of more than 600 Canadian charities and community programs supported through the annual campaign.  This year, Collingwood Tim Hortons restaurants owned by the Trude family in Collingwood, are supporting these two local organizations. Tim Horton owners Ann Murphy and Amy Bennett of the Sunnidale Corners location will be dedicating Smile Cookie proceeds to the GTHS.

From April 29-May 5, $1.50 from every freshly baked chocolate chunk Smile Cookie purchased will support charities in their community. Guests can complete a form to place pre-orders for Smile Cookies at Collingwood Tim Hortons locations and the Sunnidale Tim Hortons location.

Join us for a Smile Cookie in downtown Collingwood! On Tuesday, April 30 from 12:00 pm – 1:00 pm, at 186 Hurontario Street, representatives from the Hospice Georgian Triangle Foundation and the GTHS will host a special pop-up cookie sale. Don’t miss this tasty opportunity!


“We are immensely grateful to our local Tim Hortons for their generous support through the Smile Cookie Campaign. Their dedication to our cause is a testament to their commitment to making a positive impact to the pets and people in the south Georgian Bay region. Proceeds from the Smile Cookies will help to fund our Animal Hospital, Access to Care Services, Lifelong Learning Programs, and more. Thank you for standing with us in our mission to provide innovative programs and compassionate services that support the wellbeing of pets and people.” Karen Marsh, executive director, Georgian Triangle Humane Society

“The Hospice Georgian Triangle Foundation is incredibly grateful to the Tim Hortons’ staff for their ongoing commitment to compassionate end-of-life care for patients and their families in our community. The Smile Cookie proceeds will support hospice palliative care at Campbell House and in the community, including grief and bereavement programs. Thank you for purchasing a Smile Cookie and thanks to Tim Hortons for being a true community leader.” Sandra Sullivan, Executive Director, Hospice Georgian Triangle Foundation

“Smile Cookie is a favourite week of ours. Our team loves the cooperation with charity volunteers and the energy it brings to the restaurant. It feels like the whole town is in it together, excited to support our incredible community. Whether it’s a picture-perfect smile, or one that’s a little crooked, we appreciate you joining us in support of Hospice Georgian Triangle and The Georgian Triangle Humane Society.” Sarah Trude, Tim Hortons Owner, Collingwood, ON.

“We are so excited that Smile Cookie is back for its 28th year!  All proceeds from our Sunnidale Tim Hortons location will go directly to the GTHS to assist with “intake and overall care”.  It is such a pleasure to partner with the GTHS since 2018 and again this year continuing our support.   Our team members craft each Smile Cookie with care and are proud to serve them to our guests who come in throughout the week to support such an amazing event. Ann Murphy and Amy Bennett, Tim Hortons Owners, Sunnidale, Stayner, ON.

2024 Smile Cookie Campaign Facts

  • Every year, Tim Hortons guests and restaurant owners across the country rally together behind the weeklong Smile Cookie campaign, taking place this year from April 29-May 5.
  • 100% of proceeds from each cookie is donated to local charities in which Tim Hortons restaurants operate.
  • In 2023, thanks to the support of Tim Hortons restaurant owners, team members and guests, the Smile Cookie campaign raised a record-breaking $19.7 million donated to local charities and community groups across Canada and contributing to the Smile Cookie legacy of over $111 million raised since the program’s inception.

Join the Smile Cookie Conversation

Stay informed on GTHS events, initiatives and programs. Learn how the GTHS team is serving the pets and people of the South Georgian Bay Area. Read heart-warming Happy Tails about GTHS Alumni. See a lot of really cute pictures of dogs and cats!