The Georgian Triangle Humane Society (GTHS) is excited to be the recipient of support from Northwinds Brewery and Beer Branded for the launch of Paws & Effect, a limited-edition beer aimed at supporting local animals in need. Starting November 6th, Paws & Effect will be available at both Northwinds Brewery locations in Collingwood and Blue Mountain Village, with fifty cents from every can sold donated directly to the GTHS to provide essential care, medical treatment, and adoption services for animals in our community.
The special-edition Paws & Effect label was designed by Beer Branded with a vision to unite community, creativity, and compassion. “We were delighted to help Northwinds with their redesign and it felt fitting to ask if we could join forces in giving back to the community,” explains Martin Piper, creative director from Beer Branded.
“We are incredibly grateful to Northwinds and Beer Branded for their generosity and commitment to our mission,” says Karen Marsh, executive director of the GTHS. “Every can of Paws & Effect purchased helps us provide essential support to animals in need and brings us closer to a compassionate community where pets and people thrive together.”
Paws & Effect is more than just a refreshing beverage; it is a way for the community to raise a glass to a worthy cause. Each can celebrates the spirit of partnership and purpose, bringing together craft beer lovers and animal advocates alike to make a tangible impact.
“Supporting the GTHS is incredibly important to us. We love being part of a project that not only highlights our craft but also contributes to the well-being of local animals. With every can of Paws & Effect sold, we are thrilled to support such a worthy cause,” says Jay Mirlocca, co-owner of Northwinds Brewhouse.
Paws & Effect will be available for a limited time at both Northwinds Brewery locations in Collingwood and Blue Mountain Village starting November 6th. Don’t miss out—buy yours and help support local animals in need!
About Northwinds
Celebrating its tenth anniversary this year, Northwinds is a beloved craft brewery and restaurant with locations in Collingwood and Blue Mountain Village. Known for its innovative brews and dedication to quality, community, and craftsmanship, Northwinds offers a wide range of beer styles, each crafted with creativity and local pride. Committed not only to brewing exceptional beer but also to giving back to the communities it serves, Northwinds has become a true staple in the region’s craft beer and food scene.
About Beer Branded
Beer Branded combines a deep love for craft beer with over 30 years of experience in design, print production, sales, and marketing. Beer Branded helps start-up breweries establish their identity with logo creation, brand design, social media development and supply planning for essentials like keg collars and beer labels. For established breweries, Beer Branded partners closely with marketing and production teams to support everything from beer releases and special events to packaging and supply management, bringing creativity and expertise to every project.
